Anyone who has read my post on Janja Lalich and her concept of bounded choice in a cult will appreciate this piercing observation by Nietzsche:
301. “STRENGTH OF CHARACTER.”-“What I have said once I will do.” – This manner of thinking is believed to indicate great strength of character. How many actions are accomplished, not because they have been selected as being the most rational, but because at the moment when we thought of them they influenced our ambition and vanity by some means or another, so that we do not stop until we have blindly carried them out. Thus they strengthen in us our belief in our character and our good conscience, in short our strength; whilst the choice of the most rational acts possible brings about a certain amount of scepticism towards ourselves, and thus encourages a sense of weakness in us.-The Dawn of Daybreak